Realtors: “But do I need drone photography and/or video on THIS listing”?
That’s a good question, and one we get quite a lot.
When you’re a Realtor and you’ve got 10 acres to show off, aerial images and video make a lot of sense. After all, photos from the ground simply cannot capture it all like photos from the air. Drones excel at capturing majestic landscapes, and giving prospective buyers a sense of just how much land surrounds a property.
That being said, we get asked a lot if a given property is “worth” photographing with a drone. There are a lot of good arguments for showing off real estate with the drone, and we’re going to go into them here.
Before we dive in, here’s a stat that you should probably know about:
73% of homeowners prefer to list with an agent who uses video to market their listings. (NAR data)
Therefore, if you go to a listing appointment and can speak to using video in your marketing plan for your clients home, you are more likely to walk out of the appointment with a signature on the dotted line.
Ok, on to the meat.
- First and foremost, according to MLS stats, properties with drone photography sell 68% faster. Marketing is all about attention right? Because of that, aerial images are a great way to grab attention. When you add a video, it gets even better because video content is much more likely to be shared on social media than simply photos. So, engagement is what you want. More attention equals a faster sale.
Show off the neighborhood
- Drone photography and video is about more than simply showing off acreage. 86% of homebuyers use videos to learn more about the community they’re considering moving to. This is big.
78% of home buyers surveyed in NAR’s 2013 Community Preference Survey responded that neighborhood quality is more important than the size of the home. 57% would forego a home with a larger yard in favor of a shorter commute.
We shoot houses all the time that are under 1200 sq feet and on a .15 acre. You might wonder why waste time capturing aerial shots on something so small. Adding some drone shots and/ or video tells potential buyers where the house sits in the neighborhood. It shows where the neighborhood sits in the city. Is there a nice park right down the street? Hard to capture that from the ground. Is the high school a few blocks away? The drone can reach that. Is there a beautiful lake a half mile away? Yep, we can get that too.
I just shot a little 850 sq foot property on the McKenzie river.
The surroundings were certainly nice, but it’s densely forested. There would have been absolutely no way to show off this property to it’s fullest potential without aerial coverage. By getting up over the river, I was able to get shots that wouldhavebeen otherwise impossible, and a property like this deserves the attention these kinds of shots generate.
3. Sellers LOVE it when you tell them you’ve hired someone to come out with a drone. While we may do this everyday, home sellers may have never encountered these flying wonders that are all the rage. Adding drone service makes you stand out from the crowd, and lets your seller know you are committed to giving their property all the attention it deserves. Drone shots are always a big hit with sellers.
So Sellers love it, buyers love it and it helps create more attention around every listing.
More and more, marketing for real estate is a game of creativity. Those things you do that help you stand out, help you get that next listing. A nice portfolio full of homes that have sold quickly and you can show off with beautiful photography and video help you impress the next seller and clinch the deal on your next listing appointment. Remember that stat? 73% of homeowners prefer to list with an agent who uses video to market their listings. (NAR data) This is a big deal. Sellers are expecting more and better marketing before they sign over to you the responsibility of selling the most expensive thing they are ever likely to own.
So you ask, should I do drone on THIS property?
Sellers are expecting more and better marketing before they sign over to you the responsibility of selling the most expensive thing they are ever likely to own.
The answer is maybe? At the very least it’s worth looking at it from an angle of more than just does the house have acreage attached to it. Have questions? (who doesn’t?) Send us a message, and we’re happy to chat.
If you think this info is worth passing along we would be thrilled if you would give it a like and share it with someone who could use it.
Also, if you want to know more about what you should look for when hiring someone to shoot aerial photos and video for you real estate listing, you can check out the article I wrote:
Other resources for photography, design and staging and how it all fits together.
NAR stats pulled from their website at:
For more information and some resources regarding home staging check out RESA’s website at: http://www.realestatestagingassociation.com
For some design inspiration check out AD at https://www.architecturaldigest.com
So, until next time!