Hiring a real estate photographer.
I was recently listening to someone describe the way in which listings were marketed in 1983. It made me realize how far we’ve come over the last 30 years. In both quality and form, photography for real estate is better than it has ever been. Real estate photography has become the de facto way homes are advertised for sale.
In almost all cases the photos you use to advertise a home will be the first impression a prospective buyer gets. In many cases the photos used in your advertising can be the difference between getting showings or hearing crickets. (nobody likes crickets)
So, professional real estate photography is an important part of your marketing plan. Maybe the most important part.
Your vertical cell phone pictures aren’t going to cut it anymore. (Your horizontal cell phone pictures won’t cut it either.)
A professional real estate photographer has the necessary equipment to do a great job, but more importantly, a pro will have the experience to know how to best showcase your listing.
Experience is ALWAYS more important than equipment when it comes to photography.
Focal length, depth of field, dynamic range, flash, ambient, texture, angle, line, perspective… is your head spinning yet? A good professional photographer will not only understand all of those things, they will be able to use them to shape a beautiful image that makes buyers want to walk through the door and stay. (And that’s just from the ground. Need aerial images taken from a drone? That’s a whole topic itself, discussed over here on this very site. Read and enjoy. Then call us 🙂
There’s a stereotype that photographers (and designers for that matter) are notoriously unreliable.
Trying to get them on the phone or to answer an email can sometimes make you feel like you’re the last person left on earth. That stereotype exists because many visual professionals are terrible business people.
Working with a real professional takes the headache out of getting your photography done and turned around in a reasonable time (for us, 1 day from shoot to in your inbox.) Because we have developed systems to produce consistent work and get it back to you you quickly, you can know before we even shoot when you’ll have your marketing materials ready to go.
When choosing a pro to work with, it’s important to have a mind toward building your overall brand.
We are happy to provide you with materials to take with you on listing appointments to show your clients how you intend to showcase their listing and make it stand above the rest.
A couple points when considering hiring your pro:
- Ask for a portfolio. If their website looks like it was made in 1983, it probably was. You may want to look for someone with an eye for this decade.
- Ask about turn around time. This will give you a feel for how important you are to them. Nobody wants to wait a week to put their listing live.
- Ask around. Your peers will have an opinion and they’re usually happy to share it 🙂 See if they have had an experience with a photographer in your market, and what that experience was like.
- Find out what their social media presence is like. This is an oft overlooked aspect of marketing these days. You can use the other professionals in your sphere to help market yourself and your listings. Ask about this. If they’re not currently doing much, think about partnering with them and step it up!
Ok, you can go back to watching cat videos and arguing on Facebook now.
Thanks for sticking around and reading some more thoughts on how you can take your brand to the next level! If you found this article helpful, we would love it if you would share it with others and use the links below to like it on the aforementioned cat video channel.