All about real estate video and how to hire a professional real estate videographer.
Before we get too far into talking about real estate video, if you find this info useful we would love it if you’d give it a like and share it with someone. Be sure to subscribe to our Youtube channel for more. Thanks!
Our last article was all about real estate photography and some ways to make sure you hire the right professional. You can read that one over here. When it comes to real estate video, the process looks very much the same way, however just because a real estate photographer makes good photos does not ensure they will be a capable videographer.
Let’s walk through some reasons why.
While still photography and video are both visual mediums, video is a much different animal both operationally and stylistically.
WHAT DOES THAT MEAN?!?!?
1. Great video production requires different equipment.
A camera is a camera is a camera right?
Unfortunately, wrong. Just clicking the little movie button on the camera isn’t enough. There is a lot that goes into producing good video. The camera is only one part of that, but it’s an important part. Someone who primarily shoots still photography may not even know what they don’t know when it comes to video.
How do you get stable footage?
Whether you are shooting a video walkthrough, or a lifestyle piece, stable raw footage is critical. You either need a talented steady cam operator, or a talented motorized gimbal operator. There’s a common thread. The equipment is only half thebattle here, it takes experience to get good footage.
Tripods, sliders and dollys.
A pro may or may not decide to use one or more of these to get the shots they need. Knowing when to turn to one of these tools is part of what makes a good professional videographer.
What about drone footage?
We discussed hiring a drone pilot over here. If you’d like to set your listing apart with some awesome aerial video, a drone is a great way to get it. But what about interior footage? While many drones can capture great exterior footage, inside they are pretty awful. I’ll say it again, good video requires specialized equipment. Find yourself a pro who is committed to using the right equipment for the job.
2. Stylistically, video is different from still photography
This may sound pretentious, but it’s true. Video requires a different skill set than still photography does. Video takes all of the skills of a good photographer and adds rhythm and time. This makes the editing process even more crucial to a quality end result. Good raw footage is important but a good edit is essential. A good editor can make bad footage dynamic and interesting. Likewise, a bad edit will make good footage boring, dull and lifeless.
You want your audience connected to what you’re trying to tell them. Whether you’re selling a product or a home, getting the viewer to connect is what it’s all about. If your viewers are bored, you’ve lost. More and more, today’s consumers are bombarded with advertising. Knowing how to tap into their emotions is a sure-fire way to grab their attention and make them listen.
Video is a great way to separate your listings from the pack. Video is more engaging than still photography and it ranks better on social (more on that in a minute). Now, you put stellar stills together with a great video and you’ve got yourself the beginning of a truly successful campaign.
In this new age of marketing, fresh, engaging content is where it’s at. We’re now in the attention business and anything that multiplies attention is worth it’s weight in gold.
Studies show that with a text only listing, you only get 2 seconds of a viewers attention. Add photos and that number jumps to 20 seconds. With an engaging video, you’ll get about 10X that number.
On top of all that, reports show that listings with video end up with 403% more inquiries on average than those without.
Video helps you get more listings.
73% of Homeowners say they’re more likely to list with an agent who offers to have a video created of their home. Strangely, only 4% of agents report putting those videos on YouTube. So most agents are wasting a valuable lead generation tool.
Video is a value added service for your clients that make them more likely to list with you and get their home sold faster, while also extending your marketing reach for the next listing.
Video content also raises brand recognition by 139%.
You are in the brand building business. Brands are built with good content. Content adds value (or should). Putting together beautiful marketing packages makes getting the next listing easier. Simple as that.
This has been a fairly brief overview of how to hire a real estate video pro and why you should. There’s a lot more we could expand upon, such as what kinds of videos produce the best ROI and where your videos are best viewed, but that is a topic for another day.
More good information about video for real estate can be found here:
For more of our videos, check us out on Youtube, click here.
Thanks for making it all the way to the end of this article. If you have any questions about video marketing, or marketing in general, please do not hesitate to reach out. You can hit us up on all the social channels listed here, or shoot an email using the contact form.